Luv-It Frozen Custard

Nestled in the heart of Las Vegas at 505 E Oakey Blvd, Luv-It Frozen Custard is a beloved dessert destination that has stood the test of time with its signature frozen custard treats. Specializing in Frozen Custard, Ice Cream, and Dessert delights, this fast-casual gem serves up an irresistible menu that draws both locals and visitors back for more.

What immediately sets Luv-It apart is the rich, creamy texture of their frozen custard—made fresh daily with the perfect balance of sweetness and velvety smoothness that melts delicately on the palate. Their extensive menu offers a dazzling array of sundaes and cones, each thoughtfully crafted to elevate your dessert experience. Among the fan favorites are the Cherry Yum Yum Sundae, layered with tangy cherry topping and a luscious cherry on top, and the iconic Western Sundae, the establishment’s most sold item, combining fresh strawberry pecans and custard in a harmony of flavors and textures. The Banana Split and the Banana Fudge Krumble invite you to indulge in nostalgic, perfectly balanced combos of fresh fruit, rich fudge, and crunchy toppings that excite every bite.

The rotating flavor options—ranging from exotic mango to classic cookies & cream, and from mint chip to butterscotch—make every visit a fresh exploration. Luv-It’s sundae specials, like the Raspberry Royal Sundae (raspberries with pecans) or the decadent Chocolate Crisp Sundae featuring Swiss Hershey’s chocolate and peanut crisp, add an adventurous flair to an already inspired menu. The sundae pricing, around $7.35 for two toppings on special days, reflects the generous portions and quality ingredients.

While the setting at Luv-It is unpretentious and no-frills, emphasizing a straightforward, quick-service style—order at one window, pick up at another—the focus remains purely on delivering seriously satisfying frozen dessert experiences. Customers appreciate this simplicity as it highlights the product rather than fancy surroundings. The lack of seating encourages grabbing your custard and heading out to enjoy on the go, perfect for a spontaneous mid-day treat or a casual stop during your Las Vegas adventures.

Customers frequently rave about the warmth and attentiveness of the staff, with many shouting out specific team members like Liz, Derrick, and Forrest for their excellent customer service and friendly guidance on choosing from the delicious menu. Regular fans swear by the rotating flavors and the ability to purchase quarts of their favorite picks, making Luv-It a go-to for a sweet pick-me-up. However, some have noted that the surrounding area, especially after dark, can be less inviting, and advise caution. Still, the decades-long devotion to Luv-It’s custard stands as a testament to its enduring charm and quality.

In sum, Luv-It Frozen Custard offers an authentic, taste-first frozen treat experience that embraces old-school charm and freshness. If you are craving a richly textured, indulgent custard sundae with creative topping combinations and a nostalgic, hometown vibe, this is an essential stop when in Las Vegas.